This surf-inspired shopping mall staple is expanding into home goods

Jocelyn FisetFri, June 19, 2026 at 11:01 PM UTC

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A surf-inspired clothing brand famous for its dimly-lit stores that blast music loudly from locations inside indoor shopping malls is expanding into home and decor, and it's doing it with a little bit of help from a retail friend.

You'll soon see pop-ups and merchandise from Abercrombie & Fitch's brand Hollister Co. in Target stores.

Now we're looking at bedding and other home goods as the nostalgic mall staple tries to expand into a lifestyle brand in an effort to stimulate sales.

A Hollister Co. store is pictured in the Eaton Centre. (Photo by Carlos Osorio/Toronto Star via Getty Images)

You'll be seeing the "Hollister Collection," as the collaboration will be called, at most Target stores and at select Hollister locations.

It will also be available online.

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Both Hollister and Target are dealing with reduced consumer spending and waning consumer confidence. Retail partnerships like this are a way to both boost reach and generate a bit of buzz.

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KTLA's David Lazarus points out that Hollister has been a bit of an underused brand by Abercrombie & Fitch, and there's headroom for growth with collaborations like this one.

Although Hollister Co. was founded in 2000 in Ohio, Abercrombie & Fitch created a fictitious history surrounding the brand that claims it was founded in 1922 in Hollister, California.

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Source: “AOL Money”