The former reality star, who has a new look, made an impassioned plea directed at UK Prime Minister Keir Starmer on Instagram.

Supernanny star Jo Frost issues stern warning to ‘act now and protect our children’ with social media ban

The former reality star, who has a new look, made an impassioned plea directed at UK Prime Minister Keir Starmer on Instagram.

By Mekishana Pierre

Mekishana Pierre

Mekishana Pierre is a news writer at **. She has been working at EW since 2025. Her work has previously appeared on Entertainment Tonight and Popsugar.

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April 15, 2026 11:58 a.m. ET

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Jo Frost. Credit:

ABC/BOB D'AMICO; Jo Frost/Instagram

*Supernanny* Jo Frost is using her global platform to spread awareness for a campaign that hits close to home for the parenting expert.

The former reality television personality — who became a household name due to her tenure as a real-life Mary Poppins on *Supernanny* and *Family S.O.S. with Jo Frost* — posted to her Instagram page on Tuesday to issue a plea to UK Prime Minister Keir Starmer to follow countries like Australia and ban social media for children under 16.

"This is a message to Keir Starmer. You are a father of two children so you know what it is to protect them, to understand what they're ready for and what they are not," Frost began in her video message, which showed the childcare expert seemingly at home and sporting a lush head of gray hair, a departure from the dark brown she sported on *Supernanny*.

Jo Frost with the Bowersock Family on 'Supernanny'.

ABC/ADAM CAIRNS

She continued: "I am speaking to you as a British citizen and someone who has spent nearly four decades in homes guiding them. What I'm seeing across all ages of childhood should stop us in our tracks."

Reflecting on her decades of experience working with families and their children, Frost cautioned that the dangers of social media have been affecting children as young as toddlers. "I'm working with toddlers who are working with fast-moving content impacting their language, their behavior, their ability to sit and just simply connect," she told the camera. "I'm seeing children as young as seven and eight already being poured into a world of comparison and exposure and influence."

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"Then there's our teenagers, they're struggling with their identity, their self worth, they're struggling to regulate their emotions, exposure to sexual predators and dark online material," she continued. "Their ability to focus, make decisions, cope with discomfort, it's not there. This is a pattern I'm witnessing every day in homes and I'm sitting with the parents who are overwhelmed, exhausted and often in despair."

Frost, whose Instagram account shows several posts with similar messages for parents, concluded her message by telling Starmer to vote yes on raising the age requirement on social media sites to 16, adding that it will "give children the time they need to develop their brains, build resilience, form identity in the real world before they are exposed to the pressures of the online one."

Frost has been a strong proponent for the Raise the Age campaign on social media. The push would implement safety standards that include "child-inappropriate" features such as infinite scrolling, autoplay, geolocation and stranger messaging.

The campaign recommends that platforms that don't follow those standards will be required by law to ensure that those under 16 can't use their platform, and "will face serious financial and business penalties if they fail to do so."

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In a post shared on her page earlier this month, Frost wrote, "We must protect childhood. We are placing children into digital arenas before their own identity has even had the chance to form, before they even know their own voice, what they like, they are absorbing everyone else's. Before they understand their worth, they are measuring it. Before they have built any confidence, they are comparing it."

"This is harmful exposure. This is interference with their development," she added. "It is that serious. A public health crisis."

Wednesday marks a key vote in the House of Commons as members of Parliament have a chance to vote the ban into a legally binding commitment.

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